This year Heinz Ketchup may be in the running for the cutest Super Bowl commercial.
In its Super Bowl 50 commercial, entitled "Wiener Stampede," dozens of dachshunds can be seen running across a field and into the arms of people dressed in condiment costumes as Harry Nilsson’s “Without You” plays in the background.
"From the beginning of the creative process, we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz," said Anselmo Ramos, founder and CCO, DAVID Miami, in a statement.
The 30-second Super Bowl spot, which will appear during the third quarter of Sunday's game, is part of company's new campaign called "Meet the Ketchups."
Heinz Ketchup posted the full, one-minute commercial to YouTube.