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SAN FRANCISCO —  What would the world look like with less strangers?

That’s what Airbnb wants to find out from their new campaign.

Airbnb is a community marketplace based in San Francisco, which helps connect people around the world with housing accommodations from one night to a month. In 2015 Airbnb  is launching a campaign called #OneLessStranger.

The company will gift $1 million to 100,000 global community members. Those chosen will receive $10, or the foreign currency equivalent, to use toward a random and unique act of kindness.

It doesn’t stop there though. Airbnb wants participants to post about their experiences on social media using the hashtag #OneLessStranger, in hopes that the global community will be inspired to pay it forward and the world will have a few less strangers.