WSSU launches program seeking to lower obesity rates

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WINSTON-SALEM, N.C. -- Winston-Salem State University is taking the lead when it comes to improving obesity rates among African-American women.

University researchers are starting a study using wellness coaching to help bring the rising obesity numbers down. It’s called the “Coach Approach” to obesity prevention.

The 16-week program includes personal coaching, weekly exercise classes and incentives for those participating.

“We are really concerned about why the rate is so historically high in the African American community, and that's across the educational levels,” said Dr. Shawn Ricks, with the school. “That's across socio-economic levels as well, and we felt that we really had to, perhaps, identify some strategies to help that particular population.”

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