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A Thai life insurance company known for their powerful advertisements has done it again.

In their latest video titled “Unsung Hero,” we follow a Good Samaritan whose daily good deeds go largely unnoticed. However, the man is not seeking recognition.

“He won’t be richer,” the voiceover reads. “He won’t appear on TV. Still anonymous. And not a bit more famous.”

Eventually, the man’s kindness is rewarded as he sees the impact of his actions.

The advertisement was created by Ogilvy & Mather Bangkok for Thai Life. It’s been viewed over 4 million times.