Trade show brings area businesses together

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GREENSBORO, N.C. — A unique business meeting attracted more than 140 companies to the Greensboro Coliseum Special Events Center Thursday.

That’s because the focus isn’t on sales but on connecting Triad business leaders.

Chris Cline is an insurance salesman with Nationwide Insurance of the Carolinas. He applauds the efforts made by the Greensboro Chamber of Commerce because the Piedmont Triad Trade Show allows him to meet company bosses and not just the sales force like most trade shows.

“It gives us a great opportunity to meet business owners and the decision makers in business,” said Cline. “Show them that there are local companies that are here, know their needs and can provide them with the services that they need.”

That may sound like a sales pitch but Cline says the focus of this show is get to know the movers and shakers in the area to lay the groundwork for future business.

“Our best clients are going to be the ones close to home and this gives us the exact people we need to see,” said Cline.

Cline said after the first year of the trade show he got back what he put in. In the years since he’s see business triple because of the connections he’s made at the show. That keeps money from Triad money companies in the region.

Cline said he’s used printing, marketing, mortgage brokers and Internet companies that are based in the Triad that he met through the business trade show and Chamber of Commerce events.

Spare Time Lanes used the trade show to spread the word about their recent remodel and name change.

“We realize that even really close to the center, people don’t realize what’s going on inside,” said Amanda Afifi with the bowling alley.

The company now features laser tag and a new interior. Afifi said the center used contacts it found through the local trade show to complete that remodel. Now they need to spread the word to the right people that it’s open.

“It’s great for private functions, company functions even just a birthday party or family reunion,” said Afifi.

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