Town leaders work to revitalize Gibsonville

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GIBSONVILLE, N.C. – Town leaders in Gibsonville recently consulted with the state Downtown Development Association for ideas on how to attract more people and more business owners to downtown.

"I love Gibsonville the way it is, but there are things that need to be done," said Tiffany Lattero, the owner of Reno's Pizza on Main Street. She's also the President of the Merchant's Association.

"We really need to encourage people to come into Gibsonville and stay. Not just let it be somewhere they pass through on their way to Burlington or Greensboro or Elon."

Some ideas are already in the works, such as their new summer concert series. They also hope to add more crosswalks, plant more trees and help business owners beautify storefronts.

Some of the consultants' suggestions were surprising, Lattero explained, such as who to target. "Twenty-two percent of people in the area are soccer moms! It was really neat to hear that. It really shows you your demographic is not necessarily what you thought it was… There's a whole other group that you're really not tapping into."

Mayor Leonard Williams hopes to expand downtown and proudly retain the history of the "City of Roses."

He added, "I was in a meeting in Greensboro, and I was talking about Gibsonville and somebody asked me- where's Gibsonville? And they lived in Greensboro. So we have to do some things- signage and other type things to make people know where Gibsonville is and we need some signage to talk about the Gibsonville history."

He's also excited about partnering with Burlington and other nearby towns for a transit system that would allow folks to visit multiple cities easily.

"We want to be known as a town that's making progress, a town that's expanding," said the Mayor.

"A lot of this is already in the works," Lattero pointed out. " I don't foresee it taking more than two or three years to reach the bigger goal."

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