Taco Bell wants you to buy secret menu item before its big reveal in Super Bowl 50 commercial

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IRVINE, Calif. — Taco Bell announced Monday that you can now  pre-order its new, “highly anticipated” menu item — the catch — you won’t know what it is until the fast food chain’s 30-second spot during Super Bowl 50.

Yes, you have to order the secret menu item before you know what it actually is.

“With respect to our fans and redacted_spacer_001-lovers everywhere, we knew they wouldn’t want to wait to get their hands on redacted_spacer_001,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “That’s why we’re inviting them to be among the first to try it a full two days before everyone else, by placing a special pre-order now. There’s just one thing: it’s a ‘blind’ pre-order… requiring just a small act of faith (not knowing what it is until you pick it up) to be at the very forefront of this impending phenomenon.”

That’s right, the California-based fast food chain even redacted some of the information from the press release to keep the new item a secret.

The release said:

“This is the first time in Taco Bell history that a redacted_spacer_001 and redacted_spacer_001 are coming together – and it’s happening on February 8.”

All pre-ordered items can be picked up between 2 and 4 p.m. on Feb. 6, a full day before the rest of the world knows what the secret menu item will be.

The secret menu item is $2.99 and each customer can pre-order up to five.

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