How secret ‘consumer scores’ affect your life

On Your Side
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
Data pix.

We all leave a trail of digital breadcrumbs. Each credit card transaction, Google search, Facebook post -- It's all information that businesses can use to predict your behavior.

Analytics companies then tally up those predictions and give you a "consumer score."

FOX8 On Your Side Consumer Reporter Melissa Painter explains how these scores affect your life.

Must-See Stories

More Must-See Stories

MOST POPULAR

Follow FOX8 on Twitter