The secret is out. Store brand items are often just as good as the generics.
Over-the-counter medications: "One of the first things to think about is over-the-counter medications," says Betty Murray, a clinical nutritionist. "Tylenol and acetaminophen. These are the same active ingredient. You're looking at a price difference of $4."
Cough medicine: Cough medications are similar, but always make sure to check serving size when comparing prices.
2. The cleaning aisle
Bleach: The ingredients are the same. "These are things you have to buy all the time, so the savings can add up," Murray says.
Dish liquid: They have the same ingredients and you can save up to $1 when buying the store brand.
3. The cereal aisle
Buying generic can save you up to 35 percent on cereal.
4. The baking aisle
Giving up the brand name can save you $1 or or more on sugar, salt and flour.
5. The fruits and vegetables
Frozen: When buying frozen broccoli, you can save up to 50 percent. "Most of the products are bagged and cut by the same company... they just have a different label," Murray says.
Canned: Canned vegetables are another item great for buying generic. Similar to frozen vegetables, the product is often produced by the same company that produces the name brand product.