Netflix has signed a deal with three small cable providers in the U.S. to become a regular TV channel.
Starting today, some customers will be able to stream Netflix on cable TV.
The agreements with Atlantic Broadband, RCN Telecom Services and Grande Communications gives the internet streaming site’s subscription service a channel on TiVo boxes that the companies provide their customers.
It covers as many as 500,000 existing subscribers of the three companies.
There are no details on whether companies like Time Warner or AT&T U-verse will eventually provide this service.