For most people, it may be the only thing they don’t buy online — groceries.

But more grocery shoppers are welcoming the idea of placing an order via the web and letting a personal shopper do the leg work.

“As people are shopping for more and more things online from apparel to electronics, grocery is kind of the next thing that people are looking for,” Klaus Werner, Lowes Foods senior director of eCommerce, said.

Lowes Foods To Go started as a phone service more than a decade ago, but the company says as more customers expressed a desire for convenience, it has been worth expanding.

“We now offer buy online pick-up in store, and we offer delivery to the home in some markets,” Werner said.

The pick-up option includes having the items brought to your vehicle and having them loaded by store personnel.

Lowes Foods offers home delivery in Winston-Salem and Greensboro.

Moving forward, the grocery chain is working on features that will personalize the online shopping experience for customers.

“If you are gluten free or a vegetarian, we’re not going to show you the 25 percent meat sale as the very first thing you see when you look at our ad online,” Werner said.

Harris Teeter and Whole Foods also offer online services.

Walmart is also investing in online grocery pick-up in North Carolina. It is currently only available in Charlotte and Fayetteville.

Food Lion doesn’t offer online shopping, but tells FOX8 it’s exploring the idea.

Most stores charge a service fee for online orders.

The fees can range from $4.95 per order or up to $100 if you invest in a flat rate for the year.

Some stores offer promotions to waive fees for new customers.