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NORTH MYRTLE BEACH, S.C. — A man died after an accident in North Myrtle Beach on Thursday afternoon, according to WMBF.

The accident happened at Aloha Watersports at 2:15 p.m.

North Myrtle Beach spokesperson Pat Dowling told WMBF a man fell off a banana boat and wound up face-down in the water.

The man was brought to shore and lifeguards performed CPR and used a defibrillator.

The man was taken to the hospital, where he passed away.

Dowling told WMBF lifeguards said it appeared the man suffered a heart attack.

The man’s identity has not been released as of Thursday evening.