In an odd development, KFC has launched a new brand of extra crispy SPF 30 sunscreen.
The fast-food giant announced its newest promotion on Twitter Monday, leaving many curious and excited about the development.
cant wait to start basting in the good stuff pic.twitter.com/o8xQS3WLFp
— Chris W (@BetterOnTV) August 22, 2016
In addition to the Twitter post, the company launched a full website, complete with directions, side effects, and testimonies.
The company’s Twitter video highlights the sunscreen’s distinct chicken scent and free price.
Surprisingly, it looks like the sunscreen may work.
We made a sunscreen and it's free* and it smells like fried chicken and fried chicken smells delicious.https://t.co/fdqaJWcnpY
— KFC (@kfc) August 22, 2016