LOS ANGELES — Kaley Cuoco of CBS’ “The Big Bang Theory” will soon join William Shatner in a new Priceline commercial.
In an upcoming campaign, Shatner’s Negotiator reveals he has a daughter, who will be played by Cuoco. Her character has been “schooled since childhood” and is joining her dad in pitching Priceline.
Cuoco, 27, told the Associated Press 81-year-old Shatner has made Priceline “cool,” but the company wanted to update its message for younger consumers.
The actors taped a pair of spots for the ad campaign that begins Jan. 14, with plans for two more commercials to be shot this summer, Cuoco said. The first spot is available on YouTube starting Wednesday.