Holiday shoppers likely to spend less, shop earlier

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WINSTON-SALEM, N.C. -- Winston-Salem based Inmar and Charleston based America's Research Group released their Christmas and Holiday Shopping Forecast today and it said retailers should have a strong season, but shoppers will likely spend less and they are also shopping earlier.

Researchers called 1000 people across the country and asked several questions about this year's shopping trends.

American's told the groups they will buy more gift cards this year and the average gift will range between $21 and $25 dollars.

The survey also revealed many people do not feel like they have as much debt this year but thanks to higher gas and food prices they will spend less on gifts. The average price will be around $25 instead of last years $30 to $35 per gift.

Shoppers also told researchers that they are using more digital coupons this year and not doing as much shopping in department stores and online. Discount stores should, however, see higher traffic and sales.

The survey estimates retailers can expect sales to be up if shoppers feel like this year's discounts are frequent and early.

For a better look at the entire survey check out

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