Many drivers know it’s dangerous to text while driving.
But they do it anyway, according to a new survey.
A new survey by AT&T and the Center for Internet and Technology Addiction found that while over 90 percent say they know texting and driving is dangerous, many rationalize their behavior— a classic sign of addiction.
Three in four people admit to at least glancing at their phones while behind the wheel.
“We compulsively check our phones because every time we get an update through text, email or social media, we experience an elevation of dopamine, which is a neurochemical in the brain that makes us feel happy,” says founder Dr. David Greenfield. “If that desire for a dopamine fix leads us to check our phones while we’re driving, a simple text can turn deadly.”
The study, fielded as part of the Texting & Driving … It Can Wait® campaign, was released as AT&T focuses on helping people find ways to resist the urge to text and drive at a potentially deadly moment of temptation.
The AT&T DriveMode app for iPhone is now available on the App Store — making it the first free no-texting-while-driving application offered by a major U.S. wireless carrier that works on the iPhone.
The app, which silences incoming text message alerts, turns on automatically when one drives 15 mph or more and turns off shortly after one stops. It also allows parents with young drivers to receive a text message if the app is turned off.
It Can Wait is making a difference and has inspired more than 5 million to never text and drive.
To learn more about It Can Wait, please visit www.ItCanWait.com.