Doritos wants you to ‘taste the rainbow’ with new Pride-flag inspired chips

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Doritos has partnered with the non-profit It Gets Better to produce rainbow-colored chips.

The limited-edition, Cool Ranch-flavored Doritos Rainbows were created to show the company’s support for the LGBT community.

The tortilla chips, inspired by the Pride flag are green, blue, purple, red and orange.

“There’s nothing bolder than being yourself,” the company says on the package.

Doritos Rainbows are available exclusively online. If you donate $10 or more to the It Gets Better Project, which provides outreach to LGBT youth, Doritos will send you the colorful new snack.

All of the proceeds go to the project and Doritos will cover the cost of shipping the chips.

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