Pantene’s Super Bowl 50 advertisements will feature NFL players styling their daughters’ hair.
As part of their “Strong Is Beautiful” campaign, Pantene enlisted Benjamin Watson of the New Orleans Saints, DeAngelo Williams of the Pittsburgh Steelers and Jason Witten of the Dallas Cowboys to give their little girls a “Dad-Do.”
The cute videos show the dads struggling to figure out where to start. Eventually, they all figure it out.
Watch them all here: