Craving for chocolate cake helps launch local business

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GREENSBORO, N.C. — It’s National Chocolate Cake Day and Southern Living magazine says one of the best bakeries in North Carolina is right here in the Piedmont Triad.

Maxie B’s owner, Robin Davis says it was a craving for chocolate cake that helped launch her business in 2001.

Davis was pregnant and desperately craving chocolate cake. She began scouring her mother’s cookbook, looking for the perfect devil’s food cake recipe.

“That is the cake that I was craving — that drove me to try recipe after recipe, trying to figure out what I really wanted,” Davis said.

For more than two months, Davis cooked one or two cakes a week in her kitchen at home.

Finally, one Sunday night Davis sat her first cake down on the same case that’s in the store today and told her employees to sell the cake by the slice because at the time they were a frozen yogurt store.

The next day, the phones started to ring with people wanting more.

In the months to come, people began asking for other cakes like carrot and caramel.

The business eventually changed from a yogurt shop to Maxie B’s bakery. Then, 10 years after the very first chocolate cake something happened that took the bakery to the next level.

“Southern Living wandered in off a tip from someone and we were featured twice in one year,” Davis said.

Maxie B’s was named one of the best bakeries in the state. Now, bakers there make about 500 cakes a week.

Davis said she is extremely grateful for her now 13-year-old son who started it all by making her crave chocolate cake.

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