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DURHAM, N.C. – The co-founder of Burt’s Bees, a well-known personal care company headquartered in North Carolina, has died.

Burt Shavitz died Sunday at the age of 80, according to the company’s Facebook page. Burt’s Bees is headquartered in Durham.

The company manufactures products for beauty, health, and personal hygiene and describes itself as an “Earth friendly, Natural Personal Care Company.” It’s named after Shavitz.

Burt’s Bees posted the following statement about Shavitz’s death to Facebook on Sunday:

It is with broken hearts that we must convey the saddest news: Burt Shavitz, our co-founder and namesake, has left for greener fields and wilder woods. We remember him as a bearded, free-spirited Maine man, a beekeeper, a wisecracker, a lover of golden retrievers and his land. Above all, he taught us to never lose sight of our relationship with nature. Now it’s up to us, the brand he helped build—and you, his fans and advocates—to sustain his spirit and ideals. Thanks for everything, Burt. We’ll miss you.