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HIGH POINT, N.C. — The High Point Convention and Visitors Bureau unanimously approved a 10-year plan to drive tourism to the city, and it centers around furniture and design.

Something that brings people here part of the year, but now will hopefully have them coming back.

“The plan, which was developed with input from a broad range of High Point’s leadership, will serve as a road map for community leaders, industry partners and businesses to develop, market, package and promote the city as a year-round tourism destination,” the CVB announced in Wednesday’s press release.

“Let’s identify what we do well and focus on that and do more of it and do it better. The things that we don’t do well, just put to the side,” said Patrick Chapin, of Business High Point – Chamber of Commerce.

It starts with furniture. The Convention and Visitors Bureau is pushing for year-round opportunities to attract designers and furniture enthusiasts.

That’s where construction near BB&T Point comes into play.

“We’re actually creating a district or a campus that’s going to be very unique,” Chapin said.

They’re treating furniture assets like attractions.

“People can actually come experience and watch makers build and create furnishings and light fixtures, and then we will actually have a retail space for that within the building as well,” Chapin said.

Once construction is complete on High Point University’s Congdon Events Center, there will be over 225,000 square feet of connected convention space aimed to attract designers, tradeshows and meetings.

“A center for design and innovation,” Chapin said.

Then comes sports. We have the BB&T Point Stadium where the Rockers play.

And the CVB also voted Wednesday to invest $98,000 to making Oak Hollow Lake more inviting by adding buoys and a floating dock.

“We’re not going to compete with softball tournaments in other communities in North Carolina, but we’ve got a great lake here, Oak Hollow Lake, so maybe we can attract more rowing opportunities,” Chapin said praising the CVB decision.