NEW YORK — More than 200 women in 20 states have joined a class action lawsuit against WEN by Chaz Dean and the marketing company Guthy-Renker, claiming the product causes hair loss, according to the Daily Beast.
Dean, who is known for working his magic on celebrities like Brook Shields and Alyssa Milano, created the sulfate-free product as an alternative to shampoo. According to the WEN hair care site, the product is said to, “replace shampoo, conditioner, deep conditioner, detangler and leave-in conditioner.”
The product’s website also says that Dean believes ordinary shampoo is harmful to hair, so he has not used it on himself or his clients in 14 years.
Dean claims the product will strengthen people’s hair, but some women are saying the product has left them with bald spots and thinning hair.
“Started using in August…Hair looks great but have lost 60% of my hair,” a customer commented on WEN’s Facebook page.
Another customer said in part, “I can’t leave my house I’m depressed wen hair products is responsible for my hair loss I have been shampooing and conditioning my hair with their non-shampooing conditioner which blocked my pores and caused my hair to be basically washed with lotion.”
Amy Friedman, a Florida woman, filed a class action lawsuit against Guthy-Renker on July 31, 2014. According to court documents, Friedman said she first purchased the hair care product in January of 2014 for $29.95 after seeing several advertisements.
She claims that her hair began falling out just two weeks after she began using the product. In court documents, she explained that she stopped using the product and continued losing hair for approximately three more weeks.
The class action lawsuit says that Guthy-Renker advertised the WEN hair care product using “false and misleading claims.”
WEN has responded to complaints from customers on its Facebook page saying, “We take our customers’ experiences with our products very seriously and our Corporate Escalation Team would like to learn more.”
In addition, a WEN spokesperson told BuzzFeed News:
We take great pride in the quality of our products and believe every product meets our high standards. We want all of our customers to have positive experiences with our products, and we encourage any customer with any questions to contact us.
With well over 10 million Wen products shipped since 2008, our customers’ overwhelmingly positive response to Wen is a testament to the benefits it can deliver for its users. These benefits are reflected in consistently high rankings from independent consumer product sites as well.
Importantly, there is no scientific evidence whatsoever to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to Wen hair care products. We intend to vigorously contest the allegations made against our products.