GREENSBORO, N.C. -- What started off as a simple social studies project for school for 16-year-old Abby Hedgecock has turned into a full blown campaign to change the way girls see themselves.
"I was just floored. I asked 53 girls, ages 13 to 18, how they thought they looked. Not one of them thought they were beautiful in any way," Hedgecock, the creator of the Bravely Beautiful Project, said. "The girls compared themselves to what they see on social media and thought they didn't measure up. But all of those pictures aren't real, anyway."
Hedgecock took pictures of the girls with no makeup and with nary an edit or tweak, and then posted them on social media to see the response.
Jessie Kroenke was one of the girls who originally didn't think she was beautiful.
"When I saw all the other girls' pictures and how gorgeous they looked, it really did make a lasting impression on me. That really helped me personally see I can be beautiful and other girls can be beautiful without makeup, without alterations to their picture."