Greensboro man makes custom guitars

GREENSBORO, N.C. -- Gene Baker got his first guitar when he was just a kid.

"I'd always wanted a guitar and my parents happened to get me one of those Kmart specials," said Baker, who first learned to play the music that was popular at the time. "There was a friend of mine who would teach me guitar lessons and that's all he knew was Kiss songs."

Baker went on to not only play guitars but build guitars too.

"That came about because you always wanted that Fender special in the window and you couldn't afford to buy them," he said. "So it's got to be cheaper."

Baker has made a name for himself designing and building custom guitars under the name Baker and now B3.

"Just learning how wood and metals and electronics all come together to make something sound different than the next guitar," he said. "Its that search for the holy grail."

His talent and years of experience made him the perfect person to design the famed Fender Custom Shop 30th anniversary guitar.

"You know I wanted to do something that would kind of pay homage to Leo Fender and would of been something that maybe Fender would have built in the 50s or 60s," Baker said, holding his creation called the Stelecaster. "It's just trying to take the best of what Leo Fender did and turn it into a new model."

Baker is in the process of making his B3 guitars in the Triad, teaming up with local guitar maker Keith Rosco.

For more information on Baker's guitars, visit