Severe Thunderstorm Warning issued for parts of the Piedmont

Wake Forest University professor serves as consultant for new Barbie campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

WINSTON-SALEM, N.C. -- Mattel’s recent commercial “Dads Who Play Barbie” has received a lot of buzz since airing during the AFC Championship game Sunday.

The ad shows dads playing Barbie with their daughters.

The commercial has ties to the Piedmont.

Wake Forest University professor Dr. Linda Nielsen has been asked by Mattel to serve as a consultant for its new “You Can Be Anything” campaign.

The campaign focuses on the relationships between girls and their dads and how a positive dynamic plays a vital role in nurturing a girl’s potential.

“I think the commercials that Mattel did are groundbreaking in that they present fathers and young daughters interacting in very creative, very natural ways,” Nielsen said.

Nielsen is a leading expert on the relationships between fathers and daughters.

Pantene also reached out to her last year to develop its 2016 Super Bowl ad showing NFL players styling their daughters’ hair.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.