“I think technology is what's going to boost the innovation in the industry.”
You probably wouldn’t find that statement remarkable from a business executive … unless you learned that it was the funeral industry.
Al Fair is with Lambeth-Troxler and is in his third decade in the industry.
“I've seen a little bit of change,” says Fair.
The latest is something Lambeth-Troxler is the only company offering, right now: saving the loved one’s DNA. Fair admits it catches some people a bit off guard.
“Some of the responses I've gotten have been very skeptical well: 'Why would I need that? They were 93-years-old, what would it be a benefit for us; we're all healthy.' Well, you don't know,” says Fair.
But once he explains the idea, he finds people come around quickly.
“The benefit is you have the ability not only to track genealogy,” he says. “But the main benefit is checking the DNA and futures tests to check for precursors for diseases or any type of a medical issue that could arise later on.”
See how it all works, in this edition of the Buckley Report.
For more information, click here.