GREENSBORO, N.C. -- Jeans are an American staple, but to Greensboro, Wrangler Jeans, represents something more.
Wrangler is celebrating the city’s rich history in the textile and denim industry by giving it an official day -- “Jeansboro Day.”
“When you think about the history of the classic blue jean, Greensboro has a long storied history with that,” Phil McAdams, president of Wrangler Specialty at VF Corporation, said.
“Cone Mills started 125 years ago making denim, and Blue Bell was making overalls in 1904. Wrangler was created here in 1947,” he added.
The first annual Jeansboro Day was welcomed with a celebration outside of VF Corporation’s global headquarters in Greensboro.
Employees and members of the community celebrated with music, food, and games in a two-hour ceremony.
Wrangler is partnering with the Salvation Army Boys & Girls Club of Greensboro to provide 400 pairs of jeans to children.
"It feels great to be Jeansboro for a day, and for what Wrangler and VF are doing for the Salvation Army Boys and Girls Club and the other nonprofits throughout the city,” Greensboro Mayor Nancy Vaughan said.
Wrangler is also partnering with Cone Denim to create denim statues that will be displayed throughout downtown.
Ten to 15 statues will go to local high school and university students to help paint and design.
They are expected to be finished in 2016.
Organizers say they want to honor Jeansboro Day annually in either October or November.