Robbery suspect dead in failed jewelry store heist in Winston-Salem

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WINSTON-SALEM, N.C. -- A shooting during a jewelry store robbery in Winston-Salem Monday afternoon killed one person.

At approximately 3:25 p.m., police responded to the 1000 block of Hanes Mall Boulevard in reference to multiple calls regarding a shooting. Police also received a call reporting a robbery at Long Jewelers.

Upon the officer’s arrival at the scene, a deceased male was located in the parking lot near Long Jewelers. The male appeared to have suffered a gunshot wound.

A preliminary investigation by the Winston-Salem Police Department’s Criminal Investigations Division indicates that three suspects entered Long Jewelers and confronted patrons and employees with firearms during an attempted robbery. At some point, a person in control of the business confronted the suspects and discharged a firearm at one of the suspects.

Two of the suspects fled the scene on foot and have not been identified at this stage in the investigation.

The deceased male has been identified as 30-year-old Matthew Shawon Elliott of Statesville. A next of kin for the deceased has been notified.

Long Jewelers just moved into the storefront on Hanes Square Circle in October. A family member of the store owner, who owns another Long Jewelers, told FOX8 that no employees or customers were hurt in the robbery. That person told FOX8 that a “criminal” had been killed.

A handful of stores off Hanes Mall Boulevard were closed because of the investigation though the main road through that busy shopping area was never shut down.

People who work next to the jewelry store and had seen the previous store robbed still weren’t prepared to hear gunshots and see a dead body in the parking lot.

“It’s real scary because it’s a good shopping center and the businesses are so close together you wouldn't think somebody would try and rob it,” said April LeGrant.