KERNERSVILLE, N.C. -- After years of being a hairstylist in different salons, Candy Dumas decided to open her own.
She owns Ella Grace Salon in Kernersville on North Main Street.
It's one of four new businesses that opened downtown within the last three months.
"We all want to be different, and nobody is wanting to compete," Dumas said. "We just want to be a family."
Lately that family-like vibe has been a magnet for new businesses popping up all over downtown.
"Typically we may see one or two new businesses every six months come or go," said Jeff Hatling, community development director. "But having four all at once is very exciting because we're so small."
And "small" seems to be the big draw for most of the businesses, who don't want to go to larger cities like Greensboro or Winston-Salem.
"Here they can stand on their own," Hatling said. "They go to the bigger city, they get lost."
Besides the four stores that just opened, Hatling says at least a dozen more are looking at moving into the area.
It's growth business owners like Dumas say will compliment stores that are already there and bring more foot traffic to downtown Kernersville.
"It's been fabulous," she said. "It feels right."