Friskies teamed up with Buzzfeed to create a hilarious Super Bowl ad, continuing the popular “Dear Kitten” series.
In the ad, the wise, older cat tells the kitten about human rituals during the game, including sloppy eating and “costumes” (jerseys).
“At random intervals, they all shout,” the older cat says as the humans celebrate with high-fives. “And the person who gets up the fastest and shouts the loudest is the winner, and gets to hit everyone else.”
According to Huffington Post, the ad will only air on NBC affiliates in three “cat-themed” markets: Kitty Hawk, N.C.; Los Gatos, Calif.; and Pawnee, Neb.