P.F. Chang’s will open in HanesTowne Village in Winston-Salem

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Source: Winston-Salem Journal

WINSTON-SALEM, N.C. — P.F. Chang’s restaurant is going into the mixed-use HanesTowne Village off Stratford Road, the developer has confirmed.

P.F. Chang’s China Bistro is a full-service, upscale casual dining restaurant. It will occupy a building in front of the recently opened Walmart Neighborhood Market, and between the Bank of North Carolina and Athena Greek Taverna.

Anne Deanovic, a spokeswoman for P.F. Chang’s, had recently said the chain would open a restaurant in Winston-Salem at the end of this year, but had not confirmed the location.

P.F. Chang’s is not the only restaurant planned for HanesTowne Village.

Rich Miller of Oak Ridge is putting a Muscle Maker Grill in the development.

In an email, he described Muscle Maker Grill as a fast-casual restaurant franchise “that serves freshly prepared meals with its guests’ health in mind”.

He said that the chain, which was founded in 1995 by Rod Silva, takes pride in creating healthier versions of mainstream dishes.

The menu includes salads, wraps, sandwiches, pastas and entrées, as well as fruit smoothies and protein shakes. The Winston-Salem location will offer catering, take-out, a meal-plan program and delivery services.

“I am planning on opening locations in Winston-Salem, High Point and Greensboro with the first opening this spring,” Miller said.

Tijuana Flats Burrito Co. also has plans for a Tijuana Flats in HanesTowne Village.

Established in Winter Park, Fla., Tijuana Flats is a fast-casual Tex-Mex restaurant. The chain has more than 100 locations in Florida, Georgia, Indiana, North Carolina and Virginia.

The company said uses zero trans-fatty acids cooking oils; hormone free, white-meat chicken; fresh produce; and lard-free menu items.

Monique Yeager, vice president of marketing for Tijuana Flats, said in an email that the restaurant won’t open until the third quarter this year.

A coffee shop is expected to open between Tijuna Flats and a PDQ restaurant that was previously announced.

The development still has two available retail spaces that are both about 2,700 square feet on either side of L.A. Fitness. Other tenants that were previously announced are Fleet Feet and Hickory Tavern.

Besides restaurant and retail space, HanesTowne Village has several outparcel sites available for office space.

Tim Dockery, a partner with The Crown Companies LLC, HanesTown’s developer, said that all of the office space will be for lease by Crown, except for the 55,700-square-foot building that Lyndhurst OB/GYN will build and own.

A 15,000 square-foot proposed pedestrian business outparcel will be developed near the front of HanesTowne Village, but all of the remaining office space will developed in the back near Business 40.

The Crown Companies, a commercial real-estate development company based in Dobson, has five partners — Dockery, Pat Crosby, Daniel Barnes, Sam Holder and Dean Marion.

The partners are developing HanesTowne Village on the former Hanesbrand plant site. Crown and T.P. Pamlico LLC, an affiliate of Turnpike Properties LLC in Winston-Salem, bought the plant for $2.6 million in July 2009.

“When we bought this in 2009, none of us had a clue what would go here,” Dockery said of the Crown partners.

He described the economic environment at that time as “icy and treacherous.”

Dockery believes that what is being developed currently on the site is probably what belongs in HanesTowne Village.

Crown started attracting tenants not long after demolishing the dated plant in early 2014.

“The leasing and development has sort of leased itself,” Dockery said. “I hate to use the old adage, but it is ‘location, location, location.’”

Holder of Crown said that the property is between two of the primary retail destinations in the area — Thruway Shopping Center and Hanes Mall — and is near two of the largest employers in Forsyth County — Wake Forest Baptist Medical Center and Forsyth Medical Center.

“So this is just centered between great retail and great medical and office,” Holder said. “That’s what makes it so desirable.”

Overall, the development is expected to have about 125,000 square feet of office space and between 140,000 square feet and 150,000 square feet of restaurants and retail on about 35 acres.

Dockery said they have saved some of the history of the old Hanestown mill village that was once on the property, including murals and reclaimed bricks.

He estimated the finished tax value of the development is approaching about $50 million, and said Crown has invested about $1.6 million in road improvements.

“All the road improvements have been done,” Dockery said.