Promoting downtown Reidsville

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REIDSVILLE, N.C. -- Tena Isaacs is a downtown Reidsville business owner. Her gift shop, Round About Way, sells locally made jewelry and crafts like pottery and stained glass.

"We have lots of people that come from out of town just to see all of the art and handcrafted items," she said.

And while shoppers are in downtown, Mark Wells, with the City of Reidsville, says shoppers are enjoying downtown amenities like free Wi-Fi, murals and mini-parks.

"Some public money is going into helping downtown's appearance," Wells said. "People will want to come downtown and create an active lifestyle downtown."

As the Business Development Director for the City of Reidsville, Wells wants to keep downtown Reidsville's momentum going. That’s why at a recent meeting, downtown business owners talked about ideas that could bring more shoppers to downtown. Promotion campaigns were one idea. Other ideas included guide signs to downtown stores and better cooperation between businesses.

Dave Gerrells is the owner of Cafe 99. He likes the idea of encouraging downtown shoppers to checkout other stores.

"If someone comes in here for lunch, we want to keep them in downtown for two to three hours,” Gerrells said. “It's to our advantage to lead them to a shop or coffee house and hopefully get them back for dinner that night."

Business leaders feel that if they can bring more customers into downtown Reidsville, then more stores will open in the business district.

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