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Greensboro College lab offers ‘human factor’ for business research

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News & Record

GREENSBORO — Go to an auto showroom and sit in a new car. Does the dashboard make sense to you? Are you puzzled by the buttons and gauges?

Your reaction likely was determined years ago by decisions automobile designers made, for better or for worse, about how test customers reacted to those dashboard designs and layouts.

And that’s where “human factors” can be such a vital element of business success or failure, no matter if you are talking video games to medical devices.

That science has become a vital new discipline at Greensboro College, which is offering a sophisticated lab to companies that want to observe how products are used by consumers