GREENSBORO, N.C. – If you don't think Greensboro has a lot to hang its hat on, ask Garth Brooks why his cowboy hat and microphone will be coming out of the closet for a five night engagement at the Coliseum this November.
“It’s really unheard of in our industry,” said Scott Johnson, deputy director of the Greensboro Coliseum Complex. “There are not many artists if any that can sell out multiple night concerts in a community. Garth Brooks is the one guy out there selling multiple nights.”
Brooks’ mini-residency from November 19 – 23 is one of several big acts to hit the Coliseum stage or with plans to rock it.
“We work really hard year-long to attract as many high profile national concerts as possible to the Piedmont Triad region,” said Johnson.
Lately it seems that work has been paying off with big name acts like Brooks, Fleetwood Mac and Taylor Swift set to play to a Greensboro crowd over the next year.
The Coliseum is also proud of two recent sellouts from Eric Church and Paul McCartney.
“It shows Greensboro is a vibrant marketplace. It’s a destination attraction. People want to come to the Triad Greensboro Coliseum specifically and see a great show and a wonderful night of live entertainment,” said Johnson.
Part of the success is based on a large population in the Piedmont area, but many believe the big names also bring people from outside the region into Greensboro.
“It just shows that we have a lot of people in North Carolina that want to see these high profile events and it’s our goal and objective to drive them to Greensboro,” said Johnson.
Concerts always bring extra business to nearby businesses like Chili’s on High Point Road.
“When we see new guests from out of the area what we want to do is give them a great experience so that the next time they're in the area they're going to remember Chili's and they're going to come back,” said Jennifer Clay, a manager at the restaurant.
Clay said a big concert at the Coliseum can also energize her staff.
“They get really excited,” said Clay. “It is fun definitely lot of fun.”