The story behind the Budweiser 9/11 tribute commercial that only aired once

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ST. LOUIS — An advertisement honoring the memory of the fallen of Sept. 11, 2001 aired only once — during the Super Bowl of 2002. Many have never forgotten that commercial and KTVI explained the story behind it.

The ad features the Budweiser Clydesdales walking through New York and bowing to the skyline where the World Trade Center buildings once stood.

Anheuser-Busch’s creative team developed the concept but had to overcome many hurdles to make it a reality. Approval was needed both from members of Congress and New York Mayor Rudy Guiliani.

Bob Lachky, former executive vice president of AB Global Creative, told KTVI, “Mayor Guiliani let us in to be the only film company of any sort right after 9/11 to actually come into airspace with our helicopter to film the Clydesdales coming into Battery Park.”


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