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Cereal maker bringing distribution center to Triad

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WINSTON-SALEM, N.C. — A Minnesota-based cereal maker will bring its regional distribution center into the Triad and closer to an already successful food manufacturing operation.

MOM Brands Food —  formerly known as Malt-O-Meal — will move into the Union Cross Business Park in Winston-Salem. That could happen by the end of September.

Asheboro has been a manufacturing center for cereal since 2009, according to Fisher. The company has spent more than $100 million dollars on renovation and expansion since moving into Randolph County.

“It only made sense to move our distribution center closer to Asheboro so that we could transport our cereals more efficiently from one location to the other,” said Linda Fisher, a spokeswoman for MOM Brands.

The Asheboro plant has been sending cereal to a distribution center in Tennessee but the Winston-Salem operation will replace that facility.

The new operation at the business park in southeastern Winston-Salem will distribute products like Malt-O-Meal, Frosted Mini Spooners, Frosted Flakes and Better Oats to stores across the eastern seaboard.

The Asheboro plant will be one of four that will feed into the Winston-Salem distribution center.

MOM Brands will be working with Swift Logistics to run the distribution center. Bill Vitti, vice president of the company, said it plans to hire 20 or more people for the facility.

Vitti said Swift Logistics is excited to be a part of the move.

“Along with MOM Brands, Swift Logistics is looking forward to being a good corporate citizen to the town of Winston-Salem and surrounding areas,” said Vitti via email.

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