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Sheriff Barnes creates drug radio ads for back to school

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GUILFORD COUNTY, N.C. -- Guilford County Sheriff B.J. Barnes is pleading for the help of parents to talk to their kids about the dangers of drugs before heading back to school.

Six weeks ago, Barnes recorded four different radio ads on five different stations that share the zero tolerance policy for abuse of alcohol, prescription drugs and heroin.

"We felt that an education type thing would be a benefit -- not only to the parents but to the kids that are listening -- to let them know this isn't cool, you can die from this," Barnes said.

All of the ads are paid for by drug confiscated money amounting up to $18,000.