Man’s goal of $10 to make potato salad reaches $40K on Kickstarter

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Kickstarter campaigns have allowed people to fund diverse projects like video games, smartwatches and the restoration of historic locations.

And now? Make way for potato salad.

Zack Brown of Columbus, Ohio, posted his Kickstarter project with a goal of $10 and a desire to make potato salad for the first time. As of Monday morning, more than 1,545 backers had pledged $11,000 for a chance to taste Brown’s creation.potatosalad

“I am a somewhat risk-averse person,” Brown told CNN. “I like potato salad but had never made it before and wasn’t sure it would be any good. Kickstarter helps people to realize their dreams, so it seemed like a perfect fit.”

Kickstarter is an online donation site where people can pledge money toward a project and get rewards for doing so. Often, the final project is shared with the donors, along with extra benefits for reaching specific monetary goals.

Brown’s stretch goals were blown through quickly, meaning he’ll be making different recipes. He’ll be using mayonnaise from the natural food section of his grocery store and consulting with a chef to make his potato salad better.

Also? He’ll host a potato-salad party in Columbus.

Brown said he was blown away by the incredible generosity of backers for his somewhat random project. And he acknowledges a basic culinary truth: Since this is his first time, it might not be any good.

“It has always been my dream to do something that would connect people all over the world,” Brown said. “Did I think that would happen with potato salad? No. But Kickstarter has made my dreams come true.”

One of the rewards for pledging $3 or more was to receive a bit of the potato salad. With the massive response, Brown knows he’s going to need some logistical help in pulling that off, but he’s undeterred.

“I could come to you. You could come to me,” he wrote in response to a question on his Kickstarter page. “Or maybe we could get a restaurant chain to make the recipe and offer free samples as a promotion.”

Brown’s exploits have garnered support from the United Kingdom, France, Romania and other countries outside the U.S. He’s working with a print designer to create a recipe book with one potato salad recipe inspired by each backer’s country.

“I’m inviting the whole Internet to a party in Columbus, Ohio. I hope some people will bring potato salad or potato salad recipes.”

Brown hopes to start making his potato salad recipes some time after his Kickstarter closes in August. He won’t reveal any details about his recipes other than that he will be using potatoes from his local grocery store, vinegar will be involved in one recipe, and there will be a vegan option available.

The making of the potato salad will be recorded and put on the Internet since he plans on saying the name of every backer out loud while he cooks. If the number of backers continues to grow, he may end up losing his voice by the end.


  • Need Employment!

    I am homeless unemployed and had asked for help on GoFundMe to help me pay for two storage units (approximately $400.00) and for food and gas, however, I guess potato salad is a higher priority. I am a Veteran and a Veteran’s widow and lost my home to foreclosure three years ago. All of my personal effects are in two storage units and they are over locked at the time being because I can’t pay my bill. My son is letting me stay in his apartment while he is gone for two weeks, but he wants me to leave when he returns. My personal effects are stored at the Extra Space Storage on Midlothian Turnpike. My van is 122,000 miles old and is in need of four new tires and when I had the oil changed the other day, the guys wouldn’t rotate the tires because they were bad. I get a very small check each month from the VA because my husband’s death was service connected. It is hard to conceive that people would donate money for a potato salad, but won’t help a Veteran’s family.

  • nicole

    Yet, you are on the internet complaining about it? search for jobs. They are out there…whether you like the work or not. Id personally rather work for my cash then have hand me outs from people.

  • Need Employment!

    I have applied to many places, across the country! I have called about 20 companies yesterday inquiring about positions, but no return calls. I drove 3.5 hours each way in the torrential rain to attend a recruitment dinner at Roanoke and was told by the nurse educator that she would send me modules to work on to refresh my skills and when I called a couple of weeks later and talked to HR, the nurse educator mentioned to her that she doesn’t remember telling me about the modules. She lied and I ended up referring this issue to the HR director and he didn’t do anything about it! I can’t trust anyone any longer, people don’t help others; they would rather run people down. My son is 19 years old and thinks he is grown. He doesn’t help with cleaning and when I asked him to help, he talks ugly to me. I wish his father were alive….

  • beentheredonethat

    Keep trying to find a job, or start your own cleaning business. So many older folks need help cleaning their homes, and that is something you could do. Be your own boss. Don’t feel bad about your lazy son. My husband is equally as lazy, and often speaks unkindly to me … but I don’t let that get me down, I keep working [oh yes, he’s also unemployed for the umpteenth time]. Don’t try to buy all four tires at one time, just get two. Then later when you can afford the other two, rotate the first set to the back, and have the last set of new ones put on the front. There are many cheaper tires that are very good … look at Milestar tires … amazingly like a Michelin, but inexpensive!

    • Need Employment!

      I have to get groceries and I will have to sell my plasma to get a little gas and food. My van won’t be driven too much this month…I can’t risk having one of the tires burst. Thank you for your words of encouragement.

  • wondering!

    To be honest, I think you may be lying. If you are not, I apologize deeply but somethin you said sounds fishy to me, if you can prove this story to me I will personally donate plus do a fundraiser for you through my company. Best regards!

    • Need Employment!

      I never lie! I am preparing to move out of my son’s apartment before he returns on July 29. I am downsizing my storage and have to get a truck to move boxes. I have no family to help me. I am a Veteran’s widow and a Veteran. There is no assistance from the VA. My son gets his dad’s GI bill for his college and a full grant. His grandmother (my mom-in-law) has helped my son with his rent, but she and her family turned against me after my husband passed away. I spend hours every day looking for work. I belong to the VFW Ladies Auxiliary and we do wonderful things for the Veterans and Military families. I need to get out in the heat today and move things out of my storage units before I am locked out. My storage facility is Extra Space Storage and the units I owe are 376 and 682. Nothing in my story us “fishy”. I don’t lie, cheat or steal to get ahead in life. I am working very hard to get employed. I have checked into construction and voiced an interest in learning bricklaying, but women aren’t hired in that area as I was told. Thank you and God Bless!

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  • Need Employment!

    My storage units are overlocked because they are not paid up. The will be going to auction next month and they need to be paid by July 15 so they won’t go to auction. All of our personal belongings to include my late husband’s Military items, pictures etc. are in storage. We had to put everything in storage after our home was foreclosed. My son is out of town and when I spoke to him today, he wanted to know if I removed all of my things out of his apartment. He doesn’t want me here when he returns from his vacation. A friend said she would help me with a truck if I could get access to my units. My units are 376 and 682. I would like to get the important things out of them and downsize as soon as possible. Any help would be appreciated. I have applied to many jobs and will continue to do so. I don’t smoke, drink or do drugs. I am not on welfare, nor do I plan on it.

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