A 60-second public service announcement from Northern Ireland’s Department of the Environment was produced to show the risks involved with speeding. However, it’s also being called one of the most disturbing PSAs ever created.
Editor’s note: The video may be disturbing to some. Viewer discretion advised.
The PSA, which has been banned from the airwaves before 9 p.m., shows a joyful elementary school class in the woods on a field trip. At the same time, a man is driving carelessly, loses control, crashes through a wall and the vehicle lands on the children.
The narrator explains that over the past 15 years, speeding has “killed an entire classroom’s worth of children” in Northern Ireland.
DOE’s Road Safety minister Mark Durkan defended the ad to Britain’s Independent, saying:
“The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding.”