Triad Holiday Challenge kicks off

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The Triad Holiday Challenge is a corporate-based initiative that encourages businesses to do their part to feed the hungry in the Triad by hosting internal food drives and fundraisers.

Organized by Sealy, FOX8 and Old Dominion Freight Lines, the Challenge benefits eight local Salvation Army food pantries. It occurs in the fall prior to the Sealy FOX8 Holiday Concerts held each December.

How much is that food needed?  Last year, the Greensboro/High Point metropolitan area was ranked second in rates of food hardship, according to the Food Research and Action Center’s most recent study Food Hardship in America 2012.

Last year, with the support of the community, The Salvation Army in Winston-Salem, Greensboro and High Point collected more than 800,000 food items,  an increase of 200,000 cans from 2011, for hungry families and individuals. Our goal this year is to help fill those pantries with enough food so they are stocked year-round. We cannot accomplish this without the participation of more companies and schools!

For more information, visit TriadHolidayChallenge.com.

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