NASCAR Hall of Fame losing money
CHARLOTTE, N.C. — The NASCAR Hall of Fame lost $1.6 million last year, but tourism officials in Charlotte say they think the museum’s financial performance is improving.
According to The Charlotte Observer, the hall’s operating loss was $900,000, which was paid for by the Charlotte Regional Visitors Authority. The larger, $1.6 million deficit includes “accrued debt” — mostly to pay off construction loans and royalties to NASCAR. That “accrued debt” hasn’t been paid.
Hall attendance in its first year was 272,000 people. That fell to just under 198,000 in year two and then roughly 177,000 in 2012.
CRVA chief executive Tom Murray said the CRVA is focusing not so much on attendance, but on getting visitors to spend more on secondary purchases such as simulator rides and audio-guide tours.
Read more: The Charlotte Observer