Hanesbrands buys Maidenform in $575 million deal

Posted 4:24 pm, July 24, 2013, by
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WINSTON-SALEM, N.C. — Hanesbrands announced Wednesday it’s buying Maidenform for $575 million.

It will combine Maidenform’s intimate apparel brands with Hanesbrands, including Playtex, Wonderbra and Bali.

Both companies’ boards unanimously approved the purchase.

The deal is expected to be finalized by the end of the year.

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