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Super Bowl ad price hits record $4 million

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(CNN Money) – Advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million.

“We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” CBS spokesman Dana McClintock said in an e-mail to CNNMoney. “But it’s safe to say that spots are going for $4 million each, and in some cases more.”

CBS Sports is broadcasting this year’s Super Bowl on Feb. 3.

The $4 million price tag beats last year’s record, when broadcaster NBC Sports charged an average of $3.5 million for a 30-second spot.

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