Super Bowl ad price hits record $4 million
(CNN Money) – Advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million.
“We don’t confirm exact pricing, since all spots are sold with different considerations and often in different packages,” CBS spokesman Dana McClintock said in an e-mail to CNNMoney. “But it’s safe to say that spots are going for $4 million each, and in some cases more.”
CBS Sports is broadcasting this year’s Super Bowl on Feb. 3.
The $4 million price tag beats last year’s record, when broadcaster NBC Sports charged an average of $3.5 million for a 30-second spot.