Business booming on Stratford Road in Winston-Salem

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WINSTON-SALEM, N.C.-- More affordable rents, increased traffic and open space has commercial real estate brokers saying Stratford Road in Winston-Salem is once again drawing the attention of national retailers.

There are more than 10 new businesses that have opened or will open in the coming months including Gander Mountain, White House Black Market and Trader Joe's.

"Because of a stagnant economy they can enter this market at a relatively inexpensive rental rate in comparison to other markets looking at," said Meridian Realty Group Commercial Broker Tiffany Barrier.

Gander Mountain, an outdoor recreation store, plans to open at the site of the now closed  Circuit City. In that same parking lot, Jared's jewelry and Verizon have built brand new stores.

"Landlords realized I am either going to sit with vacant space or am I going to need to do something about my rental rates," Barrier said. "Now seeing that all even out."

Piedmont Federal Bank is about to open it's brand new headquarters on Stratford Road and there is a new shopping center being built at the corner of Stratford Road and the on/off ramp for Silas Creek Parkway.   

Shopper Jon Carpenter said it's all good news.

"With the economy and way things have been last few years it is surprising but it is also very hopeful," Carpenter said.
Thruway Shopping Center will soon be full again. Trader Joe's is expected to open it's new store there in October. White House Black Market, a women's clothing store, said it will open a new store next door to Trader Joe's by the year's end. 

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