NC Farmers Join Social Media

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Those looking to buy from small farms across North Carolina can now find a few more on social media.

A Greensboro workshop Tuesday showed some farmers how to build Facebook and Twitter pages. Most small farms rely on word-of-mouth and roadside traffic for their business.

“The customer wants a personal relationship with you and the farm. They want to know more about you and where the food is coming from, and Facebook is an easy way to satisfy the need for additional information,” said Bruce, an instructor.

“What we have is somewhat outdated if you look at the new technologies that are out there,” said Rhonda Ingram, a strawberry farmer who attended the workshop. “So this is a great place to come to learn how to take better pictures and incorporate that into websites and Facebook pages.”

Besides simply having a place to share your information, instructors said quality pictures can almost sell the product yourself.

“The better your photos, the more people will come look at them and the more they will linger on your website. Also, you will establish more of a relationship with the people, and that’s what it is all about,” said Cary Kanoy, videographer.

And the key to good photos, instructors say, is keeping it simple.

“Generally, we start with the basics. If you keep it simple, you have the more impactful photos that way,” said Grace Kanoy, videographer.

All the growers left Tuesday’s workshop with Facebook and Twitter accounts. You can search both sites to see if your favorite farmers have a page.