ST. LOUIS — Move over “Willy Wonka,” beer fans now have a “golden ticket” of their own.
Anheuser-Busch’s new contest is giving football fans the chance to win Super Bowl tickets for the rest of their life, according to Anheuser-Busch.
Beginning on Nov. 28 and ending Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans will feature Super Bowl-themed packaging. 37,000 gold cans will be randomly placed in the packs.
“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch,” said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. “Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”
One grand prize winner will be selected to win a pair of Super Bowl tickets for life, or up to 51 years, the week of Jan. 16, 2017. Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and on BudLight.com.