GREENSBORO, N.C. -- Small Business Saturday is an opportunity for people in the community to show their support for local shops. Purchases made this season at stores, like the ones in downtown Greensboro, are vital to keeping them operating.
Kit Rodenbough is the owner of Design Archives Emporium. Her store features products from more than 80 vendors.
"It is important that Christmas be successful each year, that the holiday season be successful,” Rodenbough said. “That's really the only time a small business like mine makes any money.”
Rodenbough is expecting a good year for business. This Black Friday she has already seen a 10 percent increase in sales. Small Business Saturday is usually even busier.
Karla Taylor is the store director at Just Be. The shop will have a special promotion tomorrow.
"We are hoping to see lots of people coming through those doors," Taylor said.
According to the National Retail Federation, 130 million people are planning or considering shopping this weekend. Almost half of those people are expected to be making purchases on Saturday. Around a quarter of those shopping on Saturday will be doing so to support small businesses.
“If we transfer some of our shopping to locally-owned businesses, just a few dollars per person can make a huge economic impact on our community,” said Luck Davison, the executive director of Triad Local First, an organizations that promotes and advocated for almost 300 businesses.
Shops are prepared for the holiday rush.
"We will be ready to start early, eating our Cheerios in the morning and then ready to go,” Rodenbough said.