Go ahead, have another cup of coffee. This week's mug runneth over with days devoted to the beverage that wakes up nations and keeps industries humming.
According to Internet sages and the arbiters of faux holidays, September 29 is Coffee Day (also known as National Coffee Day or International Coffee Day).
The origins of this day of caffeinated celebration are largely unknown, but who needs an origin story to justify that second, third or fourth cup?
Coffee purveyors are offering freebies to mark the occasion.
Some of the deals on National Coffee Day include:
- Krispy Kreme is offering a free small coffee and a free glazed doughnut.
- Sheetz is offering a free small cold brew coffee to "My Sheetz" cardholders.
- Get a medium hot coffee for 66 cents at participating Dunkin’ Donuts.
- Pilot Flying J convenience store locations are offering a free small cup of Pilot Coffee or another hot beverage with a coupon available Pilot Flying J's Facebook page.
- DeBeen Espresso in High Point is offering bring-your-own mug and get a dollar off on your coffee.
- And if you want to enjoy coffee at home -- Keurig is offering 10 to 15 percent off K-Cups at its online store.
According to the intergovernmental International Coffee Organization, October 1, 2015, was the "first official" International Coffee Day.
Statistics suggest that coffee-loving Finns will outdo the rest of the world.
Finland is No. 1 in the world for coffee consumption per capita, according to data collected by market research provider Euromonitor International. On average, each person in Finland consumed 9.9 kilograms (21.8 pounds) of coffee in 2014.
Sweden, the Netherlands, Norway and Slovenia round out the top five coffee-consuming nations.
The United States didn't even break the top 10, ranking 25th for coffee consumption in 2014. Americans consumed 3.1 kilograms (6.8 pounds) of coffee per capita last year, the same amount as the citizens of France.
Italians consumed slightly more: 3.4 kilograms (7.5 pounds), coming in at No. 21 on the global list.