Star of HGTV’s ‘Fixer Upper’ launches new rug, pillow line in High Point

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HIGH POINT, N.C. -- Joanna Gaines from HGTV's show "Fixer Upper" was in High Point Friday to launch her new line of rugs, pillows and throws.

Gaines' Magnolia Home line will feature 40-plus pillow designs and reversible throws.

"The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one,” Gaines told Furniture Today. "Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler.”

Gaines signed a licensing agreement with the rug and soft goods producer Loloi in January, according to Furniture Today.

“We are big fans of Joanna’s fresh, but timeless style and see this collaboration with another Texas-based personality as the perfect fit,” said Amir Loloi, the president of Loloi.

Friday Joanna Gaines and her husband, Chip, revealed the new line "Fixer Upper" style at High Point Market. The packed room waited in anticipation as the couple slowly drew back the curtain.

Many fans stood in a line that wrapped around the showroom to meet the couple.

The celebrity renovators recently bought a gorgeous 113-year-old home in Waco, Texas. Click here to take a look inside.