MOORESVILLE, N.C. — NASCAR star Dale Earnhardt Jr. has turned his viral tweet about banana and mayo sandwiches into an awareness campaign to fight child hunger.
“I was shocked – in a completely good way – at how much attention this picture received Tuesday night,” Earnhardt Jr. said on his new website. “I got a kick out of watching the videos of people trying the sandwich for the first time. Even if they didn’t like it, I appreciated that they gave it a shot.”
Earnhardt launched a two-week fundraising drive and a website, DaleJrSandwich.com, so people can donate money to the non-profit Blessings in a Backpack. The non-profit organization packs food for school children who are food insecure.
“Just a few months ago we went to a local school in Kannapolis, N.C., to hand out backpacks of food for kids, so I’ve seen firsthand the impact,” Earnhardt said on his website. “I hope we can take the fun conversations we’ve had about the sandwich and turn it into an impactful fundraiser to help feed kids.
“And, no, I don’t expect the Blessings in a Backpack folks to pack banana-and-mayonnaise sandwiches in those bags,” he added. “Unless, of course, they want to.”
DaleJrSandwich.com will remain live until April 23 when Earnhardt competes in the NASCAR Xfinity Series race at Richmond International Raceway, driving the No. 88 Hellmann’s Chevrolet.
Earnhardt has pledged to match any donations up to $50,000 before donating the money to the non-profit.